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內容簡介: For undergraduate-level courses in Electronic Commerce.
Explore the essential concepts of electronic commerce.
NEW! Coverage of Social Computing.With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter. NEW! Green IT.Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in t博客來網路書店his text. Application Cases.In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Questions follow each case to help direct student attention to the implications of the case material.Integrated Systems.This text emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems. Intra- and inter-organizational systems are highlighted, as are the latest innovations in global EC and Web-based applications.
科技化服務趨勢下的消費者需求調查報告 | 工作、消費與文化 | ||
消費地理學 | 科技行銷Data Book | ||
X+Y+N世代行銷 | 市場調查實務: 獲取有效資訊的最佳途徑 |
- 新功能介紹 作者: Turban
- 出版社:華泰文化 新功能介紹
- 出版日期:2010/12/20
- 語言:英文
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